About Zhena Muzyka:
Zhena Muzyka is an award-winning, purpose-driven social entrepreneur, teacher, author, executive coach, public speaker, and the publisher of Enliven Books, a new Mind-Body-Spirit imprint from Atria/Simon and Schuster. Her mission is to inspire her audience to uncover their purpose and live in ways that heal themselves and our world.
Zhena’s critically acclaimed book, Life by the Cup, chronicles her experience growing a multimillion-dollar fair trade tea company, Zhena’s Gypsy Tea, as a single mom with $6 to her name in hopes to inspire others to achieve their most audacious dreams. Life by the Cup is in development for a TV series by Mark Wahlberg’s production company, creators of HBO shows Boardwalk Empire, Entourage, Ballers, and In Treatment.
Celebrated for her products and work in conscious business practices, Zhena has been on the Inc. 5000 list for several years, has been named a Country Living Women Entrepreneur Honoree, a Top Woman in Business by Pacific Business Times, 20 most inspiring women in Coco Eco Magazine, and has received Enterprising Women’s Enterprising Women of the Year Award, and the Natural Products Expo Socially Responsible Business award, among others. She has been featured in The New York Times, Forbes, The Wall Street Journal, Marie Claire, Inc., Entrepreneur, and on Bloomberg, FOX NEWS, Lou Dobbs, and others for her unique point of view on mission driven business success, women in business, and spirituality.
In this episode, Zhena shares:
* how she started a tea company as a single mom with $6 to her name
* how she raised capital after being rejected over 100 times
* how to reinvent yourself and start a new career
* why everyone should publish a book and how to do it
What you’ll hear:
3:11 – on going to an all girls college and being in support of sisterhood
4:23 – on starting a tea company as a single mom with $6 to her name
7:10 – the first gypsy tea party with 300 guests
10:00 – “when you have a mission to serve, that’s when a company and idea takes off”
11:13 – about the book “Life by the Cup” and how it maps out starting a company
14:00 – hardest part about raising capital – asking for money when it’s not your strong suit
16:00 – knowing your audience
19:55 – on reinvention: the transition from tea company to author
23:45 – on being a publisher through Simon and Schuster
24:45 – why everyone should publish a book and how to do it
30:00 – what does sisterhood mean to you?
33:10 – on having a daughter
34:45 – on creating a conscious marriage
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